Pointwest Joins CeBIT Australia & PH Mission to New Zealand, Strengthens Presence in Asia Pacific

August 22, 2012

Pointwest participates in CeBIT Australia and the 2nd ICT Partnership Opportunity Mission to New Zealand, expanding its market reach in the Asia Pacific region.

Manila, Philippines — Pointwest Technologies Corporation is set to raise the Philippine flag at CeBIT Australia. The trade show, which runs from May 22 to 24, 2012, is Asia Pacific’s leading business technology exhibition, global conferences, and networking event for Information and Communications Technology (ICT). This year, organizers expect to welcome over 30,000 business visitors searching for the right technology service provider. 

The company is traveling with the Philippine delegation led by the Business Processing Association of the Philippines (BPAP). The delegation carries the theme “Philippines IT-BPO: Discover the Possibilities,” an apt call to action, with the country’s IT-BPO industry grows stronger every year.

After CeBIT Australia, Pointwest takes part in the 2nd ICT Partnership Opportunity Mission to New Zealand, from May 26 to 28. With New Zealand eyed as the next big market for BPO, the Philippines is eager to foster strategic partnerships with its IT-BPO sector.

The first half of this year has seen Pointwest attending numerous international events and trade missions. This is part of the company’s strategy to conquer new markets or make its presence felt in emerging ones. With competition becoming more cutthroat in the IT-BPO industry, Pointwest has become more aggressive in collaborating and establishing solid linkages with global firms.

While the company continues to strengthen its service offerings, recently adding mobile application development, its top honchos insist that its greatest asset is the Filipino worker. Pointwest has always prided itself as the largest fully Filipino-owned global service company in the Philippines, home to more than 700 of the best and brightest IT professionals. It is set to add more knowledge workers in its employ this year.

Just recently, Pointwest partnered with Asia Pacific College to reinforce the college’s internship program. The partnership aims to close the gap between what IT students in the Philippines are learning in college and what the industry is expecting from them once they graduate. Both parties believe this new partnership will create more venues for long-term growth in the Philippines’s thriving IT industry.