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    Pointwest and Netcore Deliver Cross-Channel Marketing Automation in the Philippines

    Smart marketing automation is the latest trend in marketing technologies, and it is being delivered in the Philippines by Pointwest through its partnership with Netcore, one of the biggest global marketing technology companies.

One of the biggest marketing technology companies and the largest Philippine digital innovation firm join forces to bring the latest in marketing automation technology in the Philippines. Pointwest signed on as Netcore’s reseller and delivery partner in the Philippines; offering the latest in marketing automation features to the local market. Signing ceremonies were held at the Pointwest Digital office in Rockwell Business Center,Ortigas on 26 April 2018.

Saket Kumar Jha, head of International Business for Netcore, represented the Indian marketing automation powerhouse while Pointwest’s Jowee Reyes, Senior Executive for Admin and Finance, and Maria Theresa “Tech” Aguila, Banking and Retail Business Unit Head, led a group of managers in welcoming the Filipino digital innovation firm’s newest technology partner.

At the heart of the new partnership is Netcore’s Marketing Cloud, which gives digital marketers the ability to personalize marketing at scale and provide customers with an exceptional experience through smart data-driven marketing.

Marketing Automation through Marketing Cloud

Marketing Cloud gives its users a full-spectrum solution when dealing with today’s challenges in getting content across to target audiences through a seamless brand experience across channels – be it the web, mobile, email, SMS, and browsers – while maintaining brand consistency. And because Marketing Cloud offers a 360-degree view of your customers, messages can be personalized and sent with greater efficiency, leading to higher engagements.

Marketing Cloud does this by giving you a clear view of how and when your customers interact with various channels while giving you the ability to converse with them across those same channels.

On top of all this, Marketing Cloud is backed by the latest in marketing artificial intelligence.This can help businesses act on insights from analytics without having to do digital marketing activities manually. This empowers brands to better engage their customers with the AI considering customer habits, habits, and preferences to deliver the right content to them.

Among the benefits offered by Marketing Cloud’s AI include send time optimization, hyper-personalization, drawing up smart customer journeys to help guide campaigns, and content optimization. The AI can even help increase your reaction time to customer queries and actions by analysing behaviour patterns and working with a template.

“Many digital marketing platforms nowadays offer means to automate the sending of content and messages on individual channels. Marketers are often forced to use separate platforms for each channel, which creates challenges in creating a cohesive cross-channel marketing campaign.” Mike Togle, Pointwest Business Development and Digital Marketing Lead

“With this marketing automation platform, the cross-channel capability is the norm. Moreso, Netcore boasts of using Smart technology to automatically suggest and create segments across channels based on intelligent analytics from customer behavior, which is a tedious and challenging chore for many marketers,” Togle continues.

Marketing Automation ROI

Through Marketing Cloud, businesses have experienced higher response rates to their marketing content and ROI by as much as eight times their average. Others have seen overall lead conversion on their websites increase by 42%. Online sales in a company in the BFSI sector increased by 54%, while another saw their eCommerce sales revenue grow 3.5x through a 158% boost in customer engagement.

As a digital innovation company with deep domain knowledge and experience in various industries, Pointwest understands the challenges facing marketers in reaching customers in a digital business landscape that is constantly and rapidly evolving.

With the AI-powered Marketing Cloud, Pointwest and Netcore hope to offer digital marketing specialists and teams a powerful tool anchored on smart data, smart intelligence, and smart experience for more effective and efficient campaigns.

“An omnichannel experience across any industry is no longer just about extending the channels of interaction with the customer and the brand”, Aguila said. “It is about knowing the customer’s mindset when they click and what behavior can be drawn to maximize personalized messaging that will influence them to the brand.”  

“With SmartTech, Pointwest is keen to help our customers maximize every touchpoint they have to convince and convert.” Tech Aguila, Pointwest Banking and Retail Business Unit Head

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Founded in 2003 by pioneers of the Philippine Global Sourcing industry, Pointwest creates value for its list of satisfied clients — including top Fortune 100 and local companies — with world-class digital services backed by international-standards methodologies and innovative practices.

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