Smarter RPA Services Promised for Philippines with Pointwest and Softomotive Partnership Agreement

Mike Togle
November 16, 2017

The promise of better, smarter, more in-tune Robotic Process Automation (RPA) services will be within reach of Philippine companies with the partnership between Pointwest Technologies and Softomotive.

This alliance between the pioneering Philippine digital service provider and one of the top global RPA technology providers aims to bring high-quality digital workforce implementations to industry players who need it without incurring prohibitive costs.

With Softomotive Robotic Process Automation technology, Pointwest aims to bring clients the benefits of RPA, such as improved  task cycle times and elimination of human errors, all while ensuring that clients will get the kind of RPA services that work with their existing systems.

“Pointwest’s brand of RPA revolves around collaboration with our client in creating the robotic solution that will address their unique digital workforce vision.” Emil Cruz, Head of Pointwest’s RPA Team

The two companies will formalize their partnership at an event to be held at Pointwest’s 10th floor Citibank Center office in Makati City on 22 November 2017. Officials from Pointwest and Softomotive, as well as several guests, will be on hand to witness the contract signing.

“Our partnership with Softomotive will allow us to guarantee that our client’s digital transformation into an RPA-enabled organization is seamless, painless, and at the forefront of the disruption that is Intelligent Automation,” Cruz added.

“We are equally excited to announce our partnership with Pointwest and delighted to benchmark the Premium RPA services in Philippines with the help of one of the pioneering Philippine digital service provider.” Balaji Hariharan, Managing Director, Softomotive Asia Pacific

Softomotive is one of the leading RPA providers in the world, with over a decade of experience in the software automation market. Softomotive bridges the gap between best-of-breed technology and ease of use through its RPA solutions that are the most reliable and scalable in the industry. Softomotive automation solutions deliver operational efficiency, reduce costs and exposure to risks, drive compliance, and empower brands. This has made Softomotive the vendor-of-choice of over 7,000 companies worldwide and trusted by industry leaders like Siemens, DXC Technology, Xerox and IBM.

Founded by pioneers of the Philippine IT-BPM industry, Pointwest has provided global-standards IT-BPM and Digital services to satisfied clients that include one of the top American airlines, one of the biggest media organizations in the world, and several agencies of the Philippine government. Aside from RPA,Pointwest offers other digital services like Data Analytics and Engineering, Cybersecurity, and Experience Design to help businesses remain industry leaders in a time of constant disruption.

More and more companies and organizations are realizing the advantages automation brings, resulting in the rise in the demand for RPA services. But finding the solution that best fits a company and truly addresses its automation needs is often one of the biggest challenges facing leaders, more so than the need for RPA itself.

With the innovative collaboration between Pointwest and Softomotive, Philippine companies can now have top-tier RPA solutions that will help them meet the challenges of today’s rapidly-changing business environment and realize their vision of a digital workforce.


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About Pointwest

Founded in 2003 by pioneers of the Philippine Global Sourcing industry, Pointwest creates value for its list of satisfied clients — including top Fortune 100 and local companies — with world-class digital services backed by international-standards methodologies and innovative practices.

About Softomotive

Softomotive is a world – class Robotic Process Automation (RPA) technology provider, trusted by more than 7,000 companies worldwide. Operating in the software automation market since 2005, Softomotive offers the most reliable and scalable automation solutions, bridging the gap between best-of-breed technology and continuous innovation to deliver true business transformation. The company provides a powerful automation platform that enables organizations to develop, manage and track their own digital workforce. Learn more at