Credit Card Deals On The Go

October 30, 2015
Application Development
Major Philippine Bank
February — June 2014
iOS Android Amazon Web Services Delivery
Agile Scrum

Although most purchases in the Philippines are paid in cash, there has been a significant growth in credit card usage over the last five years, notably in e-commerce. There is also rapid growth in technology adoption, partly due to rapid economic expansion, a young population and availability of low-cost mobile devices (e.g. smart phones, tablets). With these two factors, it is the perfect time for the client, a major player in the local banking and credit card industry, to launch a mobile app to cater to its credit card customers.

Pointwest is engaged to develop an app that showcases current deals available exclusively to the client’s credit cardholders. Using the app, they can view exclusive perks and offers wherever they are, wherever they want to go.

The app enables cardholders to:

  • View where to get great deals near them
  • Share favorite deals via Facebook and Twitter
  • View the latest Rewards Catalog of the client bank
  • Apply for a credit card with the client bank
  • Know the features of the client bank’s different credit card products

A Content Management System (CMS) component was also developed to enable the administrator to prepare the latest deals and publish them to the mobile application.