In the not so distant past, every organization assumed that success depended on having the highest quality product, the best value for money, or the best customer service. These days, we see businesses, even (and especially) the most established ones, being disrupted by technologies and services introduced to the market by startups.

The reason? Startups provide not only the best product, the best value for money, and the best customer service but many, particularly the most successful ones, also provide the best customer experience.

Through its Experience Design offering, Pointwest Digital will help you consider all stages and touchpoints of the customer journey and treat them as opportunities to provide this value to your customers so they come to value you, too.

Design your business
for success

Methods

Success is not about chance. It can be part of your design.

Pointwest’s Experience Design team combines globally-recognized design methodologies with the Filipino artists’ innovative creativity to create effective and aesthetically cutting-edge designs that are geared towards “balancing your act.”

Experience
Strategy

Through deep qualitative research, we uncover your customers’ behaviors and motivations. We use these insights to design creative solutions that inspire loyalty and achieve ambitious business goals. Our approach is collaborative, and our recommendations are actionable.

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Product
Design

Through thorough analysis and understanding of the business objectives and the uncovered user behaviors and motivations, we can start solving the defined problems.

 

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Business
Modelling

Through understanding the business itself, we get your UX strategy just right. You must deliver on the overall business strategy to succeed. You cannot be a “user champion” without being a “corporate champion” too.

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Design
Thinking

Through our learning roadmap, we enable UX practitioners with the passion of creating desirable, viable, and feasible products and services.

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We utilize the best tools to deliver our services.

Success Stories

See how we’ve helped our clients
across different industries.

Performance Testing for Brokerage Firms: Quality Beyond Compliance: Performance Testing for a Brokerage Firm

Pointwest helped a brokerage firm comply to standards of a critical regulating body through performance testing for their app.

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Application Modernization for Finance: New and Improved: Application Modernization for Financial Services

Read how Pointwest helped a Philippine financial services company revamp their application through application modernization.

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Test Automation for Banks: Simple and Efficient Testing: Pilot Test Automation for a Major Philippine Bank

Test automation for banks ensures the quality of core systems. Pointwest automated the tests of the client, one of the major banks in the Philippines.

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Read more success stories

Got a project in mind?

Let’s talk about it.

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