In the not so distant past, every organization assumed that success depended on having the highest quality product, the best value for money, or the best customer service. These days, we see businesses, even (and especially) the most established ones, being disrupted by technologies and services introduced to the market by startups.

The reason? Startups provide not only the best product, the best value for money, and the best customer service but many, particularly the most successful ones, also provide the best customer experience.

Through its Experience Design offering, Pointwest Digital will help you consider all stages and touchpoints of the customer journey and treat them as opportunities to provide this value to your customers so they come to value you, too.

Design your business
for success


Success is not about chance. It can be part of your design.

Pointwest’s Experience Design team combines globally-recognized design methodologies with the Filipino artists’ innovative creativity to create effective and aesthetically cutting-edge designs that are geared towards “balancing your act.”


Through deep qualitative research, we uncover your customers’ behaviors and motivations. We use these insights to design creative solutions that inspire loyalty and achieve ambitious business goals. Our approach is collaborative, and our recommendations are actionable.

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Through thorough analysis and understanding of the business objectives and the uncovered user behaviors and motivations, we can start solving the defined problems.


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Through understanding the business itself, we get your UX strategy just right. You must deliver on the overall business strategy to succeed. You cannot be a “user champion” without being a “corporate champion” too.

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Through our learning roadmap, we enable UX practitioners with the passion of creating desirable, viable, and feasible products and services.

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We utilize the best tools to deliver our services.

Success Stories

See how we’ve helped our clients
across different industries.

Application Development for Travel Agencies: Convenient and Streamlined Visa Application Process through Application Development

Through Application Development for travel agencies, Pointwest makes travel-related transactions through web and mobile solutions a reality.

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Development of a Customer Journey Dashboard for a Taiwan Commercial Bank

Pointwest created a unified CRM tool for one of the largest commercial banks in Taiwan that consolidates and centralizes customer service data coming from different data sources and systems. The dashboard is designed to be easy-to-use and the related information is easily accessible to their agents, which aims to provide customer-specific services efficiently.

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Data Visualization of Migrants for an International Intergovernmental Organization

In order to better serve migrants, Pointwest helped an international intergovernmental organization, which promotes the humane and orderly handling of migration, in generating accurate and concise migrant condition data visualizations.

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Read more success stories

Got a project in mind?

Let’s talk about it.

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